One of our industry's greatest challenges is gaining the trust of a new client. This is especially important for clients who have never before undertaken a major home improvement project. Concerns about quality and honesty, fair pricing and talent are all of paramount concern. An important distinction between one general contracting firm and another is the manner in which the client is presented with the estimate for the project. There are basically two approaches to this step. Many contractors present the lowest priced possible scenario with limited details and a quick turnaround time. This approach requires the least amount of time and experience on the part of the contractor. Split Rock's approach is to present our clients with an all-inclusive estimate with no surprises and with as much detail possible. This approach requires a significant investment of time on our part and can often give Split Rock's estimate the appearance of being more expensive than some of our competitors. However, it is the most transparent approach possible and provides the client with the information and choices necessary for such an undertaking. It is the correct way to do things and the first step in creating real value and trust. Click here to see a recent article written on our response to this topic on Nearsay's website.
We try to make it a point to share great finds with our colleagues and fans. LogoSnap is one of those finds. Have you experienced the frustration of trying to develop a new marketing campaign or graphic concept in-house, only to find that you spent way too much time to arrive at that same old conclusion? Or, have you ever hired a "creative" firm only to receive a big bill and a not so "creative" solution? LogoSnap is a one-stop, on-line creative hub for all manner of electronic and printed marketing campaigns.
Havana Film Festival Winning Design
We went to LogoSnap for help with several recent projects and got great results. This was the case when we decided to refresh our branded image and needed a new Logo Design, stationary and business cards for our firm. We also needed creative assistance when volunteering for the Havana Film festival and needed a new concept for the Gala invitations. The LogoSnap website reaches graphic designers on a 24/7 basis from around the world to compete for your winning design. From Holiday cards, stationary, websites to car wrap – it can all be designed online! We simply posted a creative brief, specified a reward and then launched the project. Within 24 hours we started receiving submissions back, each very unique and creative. You can either eliminate a designer’s submission or provide feedback and have the submission further refined. The only real difficulty to this amazingly creative platform was in deciding on the winner. If you haven’t tried the LogoSnap approach for your creative needs, we encourage you to do so. It’s like having your own graphic design team, but at a fraction of the cost.